Instagram has established itself as THE social media site for sharing pictures and interacting with others. There was a time when it was only used for photos of food and selfies but now it has become on par with Facebook and Twitter as a social media site that can be used for business. Instagram is most prevalent for restaurant owners and clothing stores but it is being used more and more innovatively as various industries adapt to social media and are learning to use it for their advantage.
The reason why Instagram is becoming so popular is because of how fast it can convey information. All you need is a picture and a clever caption and you’re there. This attracts a lot of people especially the younger generation because they prefer to save time and want to extrapolate information instead of reading through a bunch of text. Pictures are appealing, eye-catching and have the ability to convey your message smoothly.