Instagram is arguably one of the biggest social media sites out there. Instagram is not only limited to personal use. There is no denying the impact that it has on brand awareness as well as a general positive brand image. That means Instagram is used by small businesses to big corporate giants. In this age of technology, the customer is more aware than ever which means they are also more influenced by what they see themselves instead of just taking the word of other people.
Maintaining a positive brand image is integral to promoting brand loyalty, especially if it is done in an interactive and interesting way. Instagram is great for that because as they say “A picture is worth a thousand words”. Instagram embodies that idea and is focused on images to provide people with information.
Through Instagram, you can post pictures of new offers and products, customer reviews and even features showcasing satisfied customers and customer inspired ideas that you have incorporated in your business but no matter how well you handle your Instagram, it is useless if people don’t see it.